Asking questions & exploring topics that enable digital marketers to deliver insight & relevance.

Consider Our Content

We'll cover the big data and analytics challenges we see in digital media & marketing and talk through the solutions being deployed to meet or exceed them.

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  • Whipping Analytics into Shape to Glimpse Customer Experience

    Web analytics data tells many stories. User experience on a website, a mobile app, an e-commerce domain is one of those stories. But if you’re trying to determine from page hits alone whether your website is a hit, you’re going to be hitting your head on a brick wall.

  • Sports Teams: Smack That Ol’ Moneyball Right Out of the Park

    Sport is just a branch of the entertainment industry. As such, I don’t expect that big-data and analytics–a la “Moneyball”–will play a more decisive role in athletic competitions than they do in, say, in determining whether Broadway actors exit stage right or stage left after the climactic scene.

  • Video Post: Analytics in M&E… Indistingushable from Magic?

    Contending with more content delivery platforms than ever before, the rapid growth in mobile devices, and unprecedented competition for audience attention around the world, Media and entertainment companies are under immense pressure to deliver results. Audience Analytics is the key.

Analyze Our Purpose

We know digital marketing. We know advanced analytics. Now, we would like you to get to know us.

Learn about our mission
  • Who?

    We are a collection of experienced digital media professionals, infrastructure providers, smart marketers and solution architects.

  • What?

    We want to engage in a two-way dialog on the value of analyzing digital media and audience data in order to maximize targeting precision and deliver relevant content.

  • Why?

    You know how it goes: "right message, right person, right time, right price." Now, more than ever, this concept matters across the entire advertising value chain.