Analyzing Clickstreams
How do you load large volumes of web data into a data warehouse appliance?
Consider Our Content
We'll cover the big data and analytics challenges we see in digital media & marketing and talk through the solutions being deployed to meet or exceed them.
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Shopping Happiness is Bursts of Spontaneity Within The Routine
If you’re a modern merchant, you know a lot about the kinds of products and services that your customers crave. You probably have a good handle on which specific offerings they seek out and toss into their (physical or virtual) shopping carts when they visit your fine establishment.
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Igniting Connections & Challenges in Data Driven Marketing
The theme at the Epsilon Symposium this year was “Ignite Connections.” This is interesting given the demands for marketers to enhance their connections with external audiences and the complications these same marketers face as they collaborate across internal departments.
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Don’t Force-March All of Your Customers to a New Improved Experience
Engaging customers as individuals means incorporating listening into the never-ending tweaking and tuning of your systems of engagement. As you consider whether it makes sense not only to redesign but to impose the same redesign on all customers, listen closely to each customer.
Analyze Our Purpose
We know digital marketing. We know advanced analytics. Now, we would like you to get to know us.
Learn about our mission-
Who?
We are a collection of experienced digital media professionals, infrastructure providers, smart marketers and solution architects. -
What?
We want to engage in a two-way dialog on the value of analyzing digital media and audience data in order to maximize targeting precision and deliver relevant content. -
Why?
You know how it goes: "right message, right person, right time, right price." Now, more than ever, this concept matters across the entire advertising value chain.