Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads.
As a follow up to Krishnan Parasuraman’s Emerging Big Data Use Cases post from March, we created this infographic that focuses on driving marketing effectiveness by managing – and capitalizing upon - big data in digital marketing.
You can click on the image below to enlarge it or you can click here to download a high res PDF version.
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