Infographic: Managing the Big Flood of Big Data in Digital Marketing

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads.

As a follow up to Krishnan Parasuraman’s Emerging Big Data Use Cases post from March, we created this infographic that focuses on driving marketing effectiveness by managing – and capitalizing upon -  big data in digital marketing.

You can click on the image below to enlarge it or you can click here to download a high res PDF version.

IBM Big Data Big Flood Infographic for Digital Media

Curious about The IBM Netezza Factor? Click here to learn more!

Tags: , , , , , , , , , , , , , , ,

14 Responses to “Infographic: Managing the Big Flood of Big Data in Digital Marketing”

  1. Matt Benati April 24, 2012 at 9:27 AM #

    Nice job on this infographic! In the era of Big Data it is critical to have simple, yet powerful solutions that convert this flood of information into actionable decisions.

    • Graeme Noseworthy April 24, 2012 at 9:32 AM #

      Thanks, Matt! I agree – it’s simple yet powerful solutions that will help marketing pros to realize that big data is more than a buzzword… it’s a real opportunity.

  2. Andrew Edwards August 6, 2012 at 12:39 PM #

    Don’t you think it would have been clearer to just write down what you wanted to say? Infographics are awfully common; and often seem more pretty than informative.

  3. Andrew Edwards August 6, 2012 at 4:14 PM #

    Oh, BTW, for what it’s worth. . .critique of infographic itself not a critique of big data message. Big data is big deal. I may be experiencing infographic fatigue. . .

Trackbacks/Pingbacks

  1. Viewability Reviewed; Apple Eeks Out $12 Billion Profit; Ad Networks Add Publishers - April 25, 2012

    [...] On the IBM Netezza blog, Analyzing Media, a big graphic on big data. Take the big data plunge! [...]

  2. Search Engine Marketing Secrets - Managing the flood of big data: inforgraphic - May 7, 2012

    [...] highlighted in IBM’s infographic below, in order to capitalize on the big data opportunity, marketers will have [...]

  3. Search Engine Marketing Secrets - Managing the flood of big data: infographic - May 7, 2012

    [...] highlighted in IBM’s infographic below, in order to capitalize on the big data opportunity, marketers will have [...]

  4. Infographic: Big Data Brings Marketing Big Numbers | Marketing Technology Blog - May 9, 2012

    [...] has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data [...]

  5. Managing the flood of big data: infographic | Econsultancy « I am a Bridge (Hugues Rey Blog) - May 10, 2012

    [...] highlighted in IBM’s infographic below, in order to capitalize on the big data opportunity, marketers will have [...]

  6. This week’s Wednesday Update including motor giant tweet off, big data management and high street ‘likes’ | Useful Social Media Blog - May 16, 2012

    [...] every corporation from their multitude of social media networks is proving to be a major headache. IBM– the keepers of big data – have created an infographic to not only highlight the issue, but [...]

  7. The Holy Grail of B2B Content Marketing | Centerline Digital - Raleigh, NC - July 13, 2012

    [...] our client (and kindred marketing spirit) Graeme Noseworthy.In particular, we were talking about this infographic about big data in digital media that he created (with another agency). He mentioned that some of his clients listed at the bottom [...]

  8. Another Fun Friday: Big Data Pick Up Lines – Analyzing Media - July 13, 2012

    [...] If anyone out there actually uses any of these lines – successfully or unsuccessfully – please let me know and I will be happy to mail you a full size poster copy of our popular big data infographic. [...]

  9. How Big Is Your Vision? | Vince Pickett's Fence Posts - April 12, 2013

    [...] has an infographic regarding the flood of Big Data they use in demonstrating how their Netezza device handles integration for several major marketing [...]

  10. Infographic: Managing the Big Flood of Big Data in Digital Marketing – Analyzing Media | itouch ART design/systems - May 1, 2013

    [...] on analyzingmedia.com Like this:Like [...]

Leave a Reply