Learning how to make money with ads is an essential part of growing profits and your business as a whole. They can help pay for the costs of running websites. It also helps create exposure for items that are similar to the topics you write about.
But how do you make money with ads and what is the best route to go to maximize your income?
Here is our guide to making money with different types of digital ads.
- Google Adsense
Google Adsense is by far the most popular option to start making money off of ads on your website. To make money with Google ads, you first need to sign up and get approved.
Google will then as you to place a piece of coding on the website so that their algorithm can determine what type of content you are providing. From there, they are going to use this determined content to display ads that are relevant to your topics.
For instance, if you have a website that is based around furniture and you write nothing but furniture pieces. Google will use this determined content to then display furniture and furniture-related ads.
To make money with Google ads, you typically need to produce quality content, as their terms of service are strict and ever-changing.
- Pay-per-Click Advertising
Google Adsense is considered pay-per-click advertising, but it falls into its own category because of how big it is. But it is not the only option available to you. If you choose not to use Google or are denied access to the program, you can sign up for other pay-per-click companies.
A pay-per-click advertising company will pay you out for every time someone clicks on the ad that is on your website. This payout can range anywhere from a few cents, to a couple of dollars. This means if your website generates a lot of traffic, the more chance you have the make hundreds to thousands of dollars.
Pay-per-click can also be moved into social media. Through this, you can start to make money with Facebook ads.
If you want to learn how to make money with ads on Facebook, be sure to check out the link.
- Sell Text Links/Guest Posts
Another great way to make money on your website is through the use of guest posting or selling text links. This means that another website or company pays you to have an article written with a link back to their website.
When this is done, you are telling Google that they are a trustworthy website and you think that they deserve a spot on your website. This is done to increase rankings on search engines.
The payout for guest posts/text links can range anywhere from $10 to $200, depending on the website you are posting to. The higher that your website ranks and has authority, the more you can charge.
- Pop-Up Advertising
Pop-up ads are considered more invasive advertising, but if you want to maximize profits, pop-up advertising is another way to make money. These ads are displayed when someone first enters the website or when they are scrolling.
Typically, these ads are for your own website as a way to increase conversion rates. But other companies can pay to have their ads be put into place instead.
Ideally, you want these ads to be pay-per-view, rather than through pay-per-click. This means that you get paid for visiting customers just seeing the ad, rather than them clicking on the ad.
To keep the user experience pleasant, be sure that these pop-ups are easy to exit out of and do not play with sound. This can lead to a decrease in traffic and make it unpleasant for those that are clicking on your website.
- Paid Reviews
Paid reviews work differently from guest posts because you are being paid to review a product. This works similar to guest posts in terms that the more traffic your website has, the more money you can charge for a sponsored post.
Depending on the company, if you are a good reviewer, they may let you keep this product. This can mean that you save money or increases your quality of life without necessarily spending more money.
- Sell Ad Space
Selling ad space works differently than with pay-per-click or pay-per-impression. When you sell ad space on your website, this typically means that you are selling any leftover space that is on the website to be used for ads.
These ads can be set for one company or a set amount of companies. When it is set up for multiple companies, they are paying to have their ad displayed for a set amount of time in front of visitors. From there, you can then decide to charge premiums for being the first displayed ad.
The key to selling ad space is to make sure it was space you were already not using and do not plan to use. This means the white bars that are on the side of the articles. This could also mean the bottom of an article, where it means that the person both read the article and got the full blast of ads.
- Generate Leads
Generating leads is similar to pay-per-click and affiliate marketing. This means when someone converts for the company you are promoting, you can earn either a flat rate or commission.
This can pay off for big services, as 5% can seem like a little amount of money, but when the cost of the service is $10,000, that 5% turns into an easy $500. Certain companies will also continue to pay you that commission for reoccurring services. So this can lead to a continuous payout if the customer continues to renew with the business.
Make Money With Ads, Your Pocket Will Thank You Later
To make money with ads, you need to monetize in multiple different ways. Just relying on Google Adsense or guest posting can lead to a loss of income. The goal is to line your pockets, not throw away potential money.
If you want to learn more about media and how to advertise effectively, be sure to check out the rest of our blog. If you know someone with a website that is losing out on potential money, be sure to share this article with them.